New Delhi, February 6: The Indian Motion Picture Producers Association (IMPPA) has expressed strong opposition to the proposed ‘Hybrid Copyright licensing framework’ that would allow artificial intelligence companies to use films, music, and other creative content for training without permission. The association has urged the government to reconsider this framework in a formal letter.
IMPPA has made it clear that it will not support any regulations that undermine the fundamental rights of rights holders. They have appealed to the government for a reassessment of the framework, as it could weaken the essential rights of creators. Citing a letter submitted on January 19, the association stated that after extensive discussions with members and key rights holders, it has become evident that the current proposal is entirely unacceptable.
The association argues that this framework poses a serious threat to the long-term stability and economic viability of the creative industry. Globally, it is recognized that creative content is not free for technology companies; it results from the hard work, investment, and legal ownership of writers, artists, directors, and producers. Many countries are currently facing lawsuits against unauthorized AI training, with policymakers emphasizing transparency, consent, and fair compensation. Even where text and data mining is permitted, it remains highly limited and does not harm the existing licensing market.
They noted, “Global trends are moving towards providing creators with stronger protections and better bargaining power.”
The association has warned that implementing such a framework in India could harm the creative community and prove difficult to enforce. India already faces a significant piracy problem, which causes substantial financial losses to the film industry and diminishes investor confidence. Due to slow and costly legal actions, unauthorized copying is common. Introducing a format for AI training that reduces control over content would not be beneficial for creators.
IMPPA asserts that voluntary and fair negotiations between AI developers and rights holders can only occur when there is a fear of legal penalties. Fines and strict enforcement compel companies to seek licenses and consent, but India currently lacks a robust legal framework for this.
The association demands that voluntary licensing be promoted while strengthening creators’ rights. This would foster innovation without burdening creators.