Mumbai, May 24, 2025 — Axis Bank shares saw a positive uptick in Friday’s trade following the announcement of a strategic partnership with fintech startup super.money to launch a co-branded credit card on the RuPay platform. The Axis Bank super.money RuPay Credit Card aims to revolutionize the credit card segment by integrating UPI-based functionality with a robust reward ecosystem.
The bank’s stock was trading at ₹1205.50, up by ₹17.60 or 1.48% on the BSE. The scrip opened at ₹1187.85 and touched an intraday high of ₹1210.90. Over 17,500 shares were traded during the session. Axis Bank’s current market capitalization stands at ₹3,74,105.06 crore.
A New-Age Credit Solution Powered by UPI
Available in both physical and digital formats, the new RuPay credit card supports UPI, POS terminals, online purchases, and ATM withdrawals. What sets this offering apart is its strong reward structure: users earn 3% cashback on all ‘Scan & Pay’ transactions via the super.money app and 1% cashback on other spending categories. The card comes with no annual fees, making it a lifetime-free product and highly attractive for a broad segment of Indian consumers.
This marks one of the most consumer-centric RuPay credit cards in the market, especially for UPI-based credit card transactions, which are gaining momentum due to India’s growing preference for cashless payments.
Strategic Collaboration With super.money
The collaboration combines Axis Bank’s deep experience as one of India’s largest card issuers with super.money’s innovative, cardless QR-based credit payment solutions. The partnership aims to expand credit access across digital channels and elevate the user experience with seamless integration across payment ecosystems.
The announcement reinforces Axis Bank’s ongoing push into digital banking and financial innovation, leveraging partnerships to stay competitive in a fast-evolving payments landscape. With RuPay’s growing adoption, this move positions both Axis Bank and super.money to capitalize on India’s digital credit growth trajectory.
Market Performance and Outlook
Axis Bank has had a robust performance over the past year, with its stock hitting a 52-week high of ₹1339.55 on July 12, 2024, and a low of ₹934.00 on January 27, 2025. The current stock trajectory indicates positive investor sentiment fueled by innovation and partnerships that enhance the bank’s digital product offerings.
The promoters currently hold 8.18% in the bank, while institutional investors account for 84.82%, reflecting strong institutional confidence.